Ericsson has announced it’s sponsorship of the Africa Sport Youth Development Academy (ASYDA). The five-year multi-million sponsorship will assist the Academy in realising its objectives of reaching as many soccer enthusiastic boys, from disadvantaged backgrounds, as possible, with the intention of exposing them to an education as well as a structured soccer training programme.

LG Electronics South Africa has appointed Matthew Booth, Bafana Bafana’s most supported defender and South Africa’s best dressed sportsman and his wife Sonia Bonneventia, an internationally-renowned model, to be their official Green Ambassadors.

The Olympic Winter Games kicked off this weekend. In addition to the traditional results and the gold medal listings, a new, free application has been developed to help give winter sporting enthusiasts a single stop for information that puts the two weeks into perspective.

The future of Formula 1 Powerboating in South Africa has been placed on the inside track towards growth with an investment by SMC Networks South Africa.

Goal.com, a leading source for global football news, and Handmark, a creator and distributor of mobile applications and services, today announced the launch of Goal.com Mobile for BlackBerry smartphones.

Research In Motion (RIM) and telecommunications service provider Nashua Mobile will be the joint sponsors of the "Tech Check" facility at the Nedbank Golf Challenge 2009.

While the 2010 soccer world cup is predicted to bring a massive surge in activity to South Africa’s entertainment, travel and tourism sectors, the steps many organisations have had to take in order to become ‘FIFA compliant’ are onerous to say the least.

Payroll can be a complex area within any business, but the sports arena boasts an added level of intricacy with variables that do not feature on any corporate payroll. 

With preparations for the soccer World Cup in 2010 due to get underway in earnest this year, broadcasters and production houses are being urged to go with proven solutions.