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QlikTech's QlikView analytics product has been named an “Editors’ Pick” by Consumer Goods Technology (CGT) magazine for its impact in helping consumer goods companies enhance their business performance.
Global Consumer Products companies including Ahlers, Carlsberg, Dannon, Estrella, Euro-Pro, Fila Europe, Gatorade de Mexico, Gildan Activewear, Lifetime Brands, National Frozen Foods, and WD-40 have deployed QlikView to help them become more agile, improve profit, increase revenue and seize market share. CGT magazine is the leading resource for consumer goods executives looking to improve business performance and covers all major segments of the consumer goods sector, including food and beverage, home and personal care, durables and packaged goods, electronics, and textiles, apparel and footwear. QlikTech is a leader in the software industry moving beyond “traditional” business intelligence toward universal information access. For example, consumer products category managers using QlikView can build applications to self-select any number of data elements pertaining to sales and product lifecycle performance, pricing and promotions, inventory sell-through and manufacturing schedules. With QlikView the manager can visualise the analyses in a series of bars, charts and graphs and proceed to identifying trends, patterns and anomalies in performance. This allows them to immediately ask follow-up questions to get answers needed to help improve category performance and preserve gross margin. Consumer Products companies are operating increasingly complex global supply and distribution networks. Close collaboration is required among product developers and marketers, suppliers and retailers to gain real time visibility into business conditions. Profitability depends on the ability to deliver detailed analysis to everyone in the enterprise and to optimise decision making across every aspect of the consumer value chain. QlikView helps consumer goods customers to deliver the information transparency necessary to improve their core performance – whether for revenue forecasts, sales productivity, inventory performance, demand-driven production schedules, or testing market pricing to optimise trade promotions. “For global consumer products companies, success often hinges on being able to make the enormous amounts of information collected day-to-day across the business actionable. In a year where many companies suffered from brand extinction or fell to mergers and acquisitions, QlikView has enabled hundreds of consumer products companies to thrive in today’s increasingly fragmented and highly competitive market,” comments Rebecca Braverman, Global Sector Director for Consumer Products, Retail and Distribution at QlikTech. “With the deep knowledge the editors of CGT magazine have regarding all of the offerings available to help this industry drive results, we are honoured that they recognised QlikView as one of the best at enabling performance improvement.” |